Love Monday

From Love Monday

The Growth Install

What if a system existed that drove leads without paid ads, and doubled your conversion rate? We do that in six weeks.

Growth at most B2B service firms is slow and unpredictable, and the vendors hired to fix it hand you tasks when what you want is results. The Growth Install puts in the lead generation partners and lead conversion techniques we have used over and over again to accelerate our own companies, all working to one plan.

Book a thirty minute call

The pitch

Reliable inbound is getting harder for B2B service firms. Search is changing, referrals are lumpy, and the vendors who promise to fix it are harder to vet than ever. Most firms end up with three suppliers who have never spoken to each other and no way to tell which one is working. The Growth Install fixes that in one engagement.

We do a rapid sprint to build your growth strategy with you, then bring in the vendors we already trust, point them at the same plan, and optionally, we stay on as the people who hold them to it.

You get one strategy, one accountable team, and a reliable flow of the right leads with a system that converts them, built on what we know works, led by two named executives with decades of proven execution.

Who it is for

Small and medium sized service businesses that want a reliable, proven way to scale without relying on paid ads.

It is not for companies that need a brand built from nothing, or who want paid ads to carry the whole load. The channels are organic by design, because they compound over time, delivering more and more value.

How we work with your team

Sarah and Dax lead the engagement personally. The vendors do the execution, we run the plan and the check ins, and you keep one point of contact throughout.

From your side we need three things:

  • A decision maker, usually the owner, who can give us two to three hours a week during the install and sign off decisions within a couple of days.
  • One person who owns the sales conversations, because the system books them and somebody has to take them.
  • Access: your site, CRM, email and social accounts, and a few of your best clients who will take a short call with us.

During the install we talk regularly, on calls and via Slack. After launch it drops to the monthly vendor check in and your quarterly review, with the channel open in between for anything that cannot wait.

What you get

The install

A rapid planning sprint: positioning, ideal client, offer, the channels that fit you and the ones that do not, targets, and a twelve month plan every vendor works from.

The ongoing retainer

Once the install is done, we run a monthly check in with every vendor and a quarterly review with you. The vendors answer to the plan and the plan answers to you.

The sales system

The channels book the conversation, but it is the sales system that wins it. We install the same process we have run before: a call within minutes of a booking, a small gift such as a coffee, a short personal video from the person they will be meeting, fast replies to texts, and custom follow ups after the call that sometimes include a handwritten note. It is simple, it is mostly automated, and it is why booked calls turn into clients instead of no shows.

The channel menu

You choose the channels during strategy. We introduce the vendors, and each one contracts and bills you directly for complete transparency.

ChannelWhat it doesWho runs it
Website, content and thought leadershipA new site that converts, delivered by specialists in AI search (SEO, AEO, GEO). No fees for changes. The last site you will ever have to build.FOMO.ai
Personal profiles and entity hubs for key peoplePersonal authority matters for ranking in AI search, so we make your leaders show up correctly in Google, LinkedIn and AI answers, with a unique hub for each person that owns the facts.MeMyself.fyi
Cold emailTargeted outbound to your ideal client list, run on warmed domains with a tested offer. Built and evolved for the changing challenges of sending cold email. Starting at 2,000 outbound cold emails per day.Specialist partner
LinkedIn outreachConnection and conversation campaigns from your leaders' own profiles. Works surprisingly better than you might expect. Includes guidance on changes to their profiles to drive higher conversions.Specialist partner
CRM, pipeline and automationGoHighLevel build and management so every lead is tracked and followed up.Specialist partner

How it fits together

One plan runs every channel, and every channel feeds the pipeline

Strategy: one plan, one ideal client, one offerSet with Sarah and Dax in the first six weeks. Every vendor works from it.
Be foundWebsite and content (FOMO.ai)
Leader profiles (MeMyself.fyi)
Survives the Google check
Go to themCold email
LinkedIn outreach
Offer in front of the list
Catch and follow upCRM and pipeline
Automated follow up
No lead leaks after a reply
PipelineQualified conversations, booked
Sales system: call in minutes, a gift, a personal video, custom follow upFast replies to texts, sometimes a handwritten note. The same system FOMO.ai runs on its own leads.
Management: monthly vendor check ins, quarterly reviewWhat the numbers say goes back into the plan

The management layer feeds back into strategy. It is a loop, not a line.

LayerWhat it does
StrategyOne plan aligned to your goals, shared to all vendors on your behalf.
Be foundYour site, content and leader profiles pass the check every prospect runs the moment outreach lands: a search on your name and your company.
Go to themCold email and LinkedIn put the offer in front of the exact list, at volume, every week.
Catch and follow upThe CRM and automation turn a reply into a booked conversation without anyone remembering to chase.
Sales systemWhat it takes to maximize the investment in generating the leads.

How it works: the first 90 days

  1. Weeks 1 to 2, onboarding

    Access, data, interviews with you and a handful of your clients, and an honest look at what has and has not worked so far.

  2. Weeks 3 to 6, build

    Site and content underway, profiles live, CRM configured, sales system in place, outreach lists and sequences built, email sending domains warming.

  3. Weeks 6 to 12, launch

    Outreach live, first content published, first monthly vendor check in held, first quarterly review in the diary, new website built and optimized for AEO, SEO and GEO.

Pricing

PriceCovers
Install$25,000Onboarding, strategy, the twelve month plan, vendor set up and up to three MeMyself.fyi profiles ($7,500 value).
OngoingFrom $1,500 a month, starting after the first 60 daysMonthly vendor check ins, quarterly review, vendor replacement if needed.
ChannelsBilled directly by each vendorTypical rates are in the appendix below.

Expected lead generation

TacticTypical results per month
Cold email8 to 15 qualified calls that show up
LinkedIn outreach20+ per profile
Website, content and thought leadershipCompounds month on month as the site and profiles earn authority

Who is behind it

Sarah Walling Lockwood

Sarah Walling Lockwood

Founder, Love Monday. Founder and CEO, HiveCast

Sarah Walling Lockwood is founder and CEO of HiveCast, the Denver podcast production and strategy company behind more than 5,000 episodes for entrepreneurs, experts and thought leaders. Before that she spent twenty years running independent advertising agencies: co-founding Xylem CCI and growing it from a spare bedroom to a team of more than fifty, then eight and a half years at Booyah Advertising, finishing as Chief Operating Officer. Since 2017 she has run Love Monday, a fractional executive practice for founders who need senior leadership capacity without a full time hire.

sarahwallinglockwood.com

Dax Hamman

Dax Hamman

CEO and Co-Founder, FOMO.ai

Dax Hamman is CEO and co-founder of FOMO.ai, where AI and human marketing teams help business owners drive sales and leads without paid ads. He has founded five companies and exited two, including Chango, sold to Rubicon Project for $122 million, where he stayed on as Chief Product Officer as it became a billion dollar public company. Before that he created the concept of Performance Display at iCrossing. He writes Hard Part First and 84Futures, coaches founders through Intro, and has been quoted in The Wall Street Journal, Campaign and AdExchanger. Born in England, based in Denver.

dax.fyi

Next step

A thirty minute call with Sarah. By the end of it she will tell you whether this is a fit, and if it is not, who you should talk to instead.

Book the call

Appendix: typical channel costs

Typical rates as of November 2026. Each vendor quotes and contracts with you directly, so your numbers may differ.

ChannelTypical monthlyDetails
Cold email$5,000$5,000 a month for 2,000 outbound emails per day, typically requiring 30 domains and 900 email accounts. Setup by us, included in the fee. Scales up as results show up.
LinkedIn outreach$500 to $1,500$1,000 initial fee, then $1,500 a month for three profiles.
CRM, pipeline and automation (GoHighLevel)$1,000Billed by the hour. Becomes your go-to resource for all CRM and funnel needs.
Website, content and thought leadership (FOMO.ai)$2,950$2,950 for months 1 to 3, then $1,250 or $2,750 a month depending on scale.
Personal profiles and entity hubs (MeMyself.fyi)$149 per profileUp to three included in the install; $2,500 per additional profile.
Other tools$100 to $500Automation, gifting, video sending and similar.